Brochures

Here is a brochure I found on Google. On the front page I like the way it has been split with and image and a solid colour as there is the image tells a story while the solid colour helps draw attention. On the next page there is not much colour which I feel makes the page look dull. The next page has a calm colour which is not too much for the eyes. There are also little images beside some of the information, I feel this is a great way to show what the information is talking about.

 

Here is a second brochure I found on Google. On the front page the solid  lime green colour stands out great and closely relates to the green recycle bins. I like the way the bottle illustration has been merged on the bottom and repeated at the top as this helps draw attention. I also feel that the white colour choice is great as it stands out on the light green background. On the next page the background colour being white flows with the illustration of the bottles. On the next page there is an illustration of a recycle sign in a white colour. There is not much information on this brochure however it looks professional which will make you want to read.

 

Here is a second brochure I found on Google. On The front page there is an image of a bottle scaled to fit the whole page. I like the idea of this because it makes the page look interesting as there is something different other than colour to catch attention. Beside this there is a black banner going down the page which I feel is a creative way to display the title of the Brochure as it helps make the image of the glass bottle to be seen clearer also there is more space for the title which I feel helps make it clearer to read. On the next page there is a solid colour. I like the colour chosen as its subtle and looks professional which improves the overall look. On the next page there is a different colour. The green colour choice I feel  closely relates to the recycling theme and also stands out on the page.

Artist Research

Inspired by Pop Artists and recently by Trash Artists, ReCycle by Ossy does its share to bring public awareness to environmental issues through design and art using a self-developed bottle cap weaving technique. Local restaurants collect and supply the studio with otherwise non-recyclable bottle caps on a weekly basis that are then transformed into pixel art icons and portraits. Starting with a 288-bottlecap UK flag, ReCycle by Ossy has grown to develop larger projects including a 1600-bottlecap portrait of US President Barack Obama and a 5000-bottlecap portrait of Neo from The Matrix.

Looking at ollys pieces of work i feel that he has used great creativity. Using pieces of recyclable material and transforming them into such an amazing pieces of work is certainly a great way to grab attention as its different and stands out. If i was to use this idea i would place bottle caps into the shape of a to grab attention and make them look close to see what it is made out of. Hopefully they could try it them self also.

Body Copy

Recycling is the process of making or manufacturing new products from a product that has originally served its purpose. If these used products are disposed of in an appropriate, environmentally friendly way, the process of recycling has been achieved.

Recycling is an excellent way of saving energy and conserving the environment.
•   1 recycled tin can would save enough energy to power a television for 3 hours.
•   1 recycled glass bottle would save enough energy to power a computer for 25 minutes.
•   1 recycled plastic bottle would save enough energy to power a 60-watt light bulb for 3 hours.
•   70% less energy is required to recycle paper compared with making it from raw materials.

Typefaces

Here are a range of typefaces that i liked. The two typefaces i chose to use in my final design was Marker Felt and Bangla Sangam MN. I chose Marker Felt for the titles in my final design because i felt it was stylish and appealed great to my target audience. I chose Bangla Sangam MN for the information in my final design because i felt it was sharp and clear which makes it easy to read.

Design Development

My A4 Brochure Folds

Here i mocked up some brochure folds i found on the internet on A4 paper.

Z Fold Brochure

 Here is a Z fold. This was a really easy brochure fold to make. I feel its a really reliable type of brochure fold as it can be put in a back pocket without it getting in the way. I may consider using this type of fold for my final design.

 4 Panel Fold Double Parallel Brochure

Here is a  4 panel fold double parallel brochure fold. This brochure fold was straight forward to make. It has a book style so its great for looking original. 
The size is also practical as it can fit into a back pocket.

Brochure Folds

Here are some different brochure folds which give me an idea on what fold i could do when creating my final brochure.

Half-Fold Brochure

This is one of the most common and simple brochure folds, similar to the way a book opens and closes. This is a great brochure fold for product sheets, event programs, takeout menus, handouts and the like

Tri-Fold Brochure

The tri-fold is a very popular brochure fold. One of the most common sizes used is the 8.5 x11" brochure, but any of the standard brochure sizes can be tri-folded. The one key point to remember when using a tri-fold on your brochure is that each of the three panels are slightly different in size, specifically the width, with the front or cover panel being the widest panel on the brochure. This allows the brochure to fold up neatly, with the other two panels folding inside.

  Accordion Fold Brochure

This kind of fold when used on brochures typically has two or more comparable folds that result in the brochure opening like a fan. The accordion fold is sometimes called a Z-fold, though it can have more than the standard 3 panels of the Z fold. Brochures can use the accordion fold with great success, and maps use this fold as well, since many panels can be folded in.

Z Fold Brochure

A Z-fold is created by folding the paper, which is in three panels, back and forth, to create the "Z" in the Z-fold. A Z-fold brochure most commonly opens from left to right, exposing all three panels. A Z-fold brochure is a great option to exhibit step-by-step information, or with a design that goes across the entire width of the brochure; when opened, the Z-fold displays the brochure content easily.

Quarter Fold Brochure

A brochure using the quarter fold creates four panels of the same size where the folds are at right angles to each other. The quarter fold brochure is begun by folding in half vertically then folding in half again horizontally. This brochure fold is also known as a "right angle fold". The quarter fold brochure using an 11" x 17" sheet creates a handy 5.5" x 8.5" finished size brochure ideal for mailing.

4 Panel Fold Double Parallel Brochure

A4 panel fold is fashioned by folding the brochure paper in half, and then folded half again so that the folds line up next to each other. This brochure fold is done moving left to right, with the open end on the right side of the folded brochure. The finished brochure is a more slender piece, which is perfect for displaying information in narrow locations, such as tourist center information racks.

http://www.brochureprinting.com/brochure-templates.html