Brochure Folds

Here are some different brochure folds which give me an idea on what fold i could do when creating my final brochure.

Half-Fold Brochure

This is one of the most common and simple brochure folds, similar to the way a book opens and closes. This is a great brochure fold for product sheets, event programs, takeout menus, handouts and the like

Tri-Fold Brochure

The tri-fold is a very popular brochure fold. One of the most common sizes used is the 8.5 x11" brochure, but any of the standard brochure sizes can be tri-folded. The one key point to remember when using a tri-fold on your brochure is that each of the three panels are slightly different in size, specifically the width, with the front or cover panel being the widest panel on the brochure. This allows the brochure to fold up neatly, with the other two panels folding inside.

  Accordion Fold Brochure

This kind of fold when used on brochures typically has two or more comparable folds that result in the brochure opening like a fan. The accordion fold is sometimes called a Z-fold, though it can have more than the standard 3 panels of the Z fold. Brochures can use the accordion fold with great success, and maps use this fold as well, since many panels can be folded in.

Z Fold Brochure

A Z-fold is created by folding the paper, which is in three panels, back and forth, to create the "Z" in the Z-fold. A Z-fold brochure most commonly opens from left to right, exposing all three panels. A Z-fold brochure is a great option to exhibit step-by-step information, or with a design that goes across the entire width of the brochure; when opened, the Z-fold displays the brochure content easily.

Quarter Fold Brochure

A brochure using the quarter fold creates four panels of the same size where the folds are at right angles to each other. The quarter fold brochure is begun by folding in half vertically then folding in half again horizontally. This brochure fold is also known as a "right angle fold". The quarter fold brochure using an 11" x 17" sheet creates a handy 5.5" x 8.5" finished size brochure ideal for mailing.

4 Panel Fold Double Parallel Brochure

A4 panel fold is fashioned by folding the brochure paper in half, and then folded half again so that the folds line up next to each other. This brochure fold is done moving left to right, with the open end on the right side of the folded brochure. The finished brochure is a more slender piece, which is perfect for displaying information in narrow locations, such as tourist center information racks.

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