Here is the first waste advert. In this
advertisement by Blackburn with Darwen it shows slices of bread with a ten
pound next to it. I feel that Blackburn with Darwen purpose of this advert is
to get people to see how much they can be saving if they didn’t waste much
food. I feel that using real money makes you pay more attention and adds
attraction to the advert as it looks more interesting which makes you want to
read and see what its about. I feel its a great way of trying to get people
that waste a lot of food to realize how much they could save. If I were to
enhance this advert I would of added a lite glow behind the bread to make it
stand out more.
Here is a second waste advert. In this
advertisement by McDonalds, it shows litter landing on a mole while a bin is
next to it. I feel that McDonalds purpose of this advert is to get people to
realize that animals suffer more than the people that throw the waste because
of their lazy actions. I feel that having litter nearly landing on the mole was
a great idea as its different and still gets the point across effectively. It
gives humor to the advert however it still makes you feel sorry for the little
mole which is effective. If i were to enhance this design i would have added a
recycle bin somewhere in the advert to get another point across in once advert.
Here is a third waste advert. In this
advertisement by Love Food Hate Waste, it shows pepper and a fifty-pound note
with a lot of text. I feel that Love Food Hate Waste purpose of this advert is
to show people how they can save money every month with some tips they give.
The image of the pepper and the money is a creative way of showing what they
are trying to get across however I don’t feel its powerful enough to get people
to realize and understand how saving food can save money every month. I feel
that using lots of type is a great way of making the reader understand however
if there is no powerful images I feel it makes the advert look less
interesting. If I were to enhance this advert I would add a different colour
background to help it look more attractive.
Here is a fourth waste advert. In this advertisement by Amrit, it shows a underweight baby looking starving. I feel that Amrit's purpose of this advert is to get people who waste a lot to understand that people are less fortunate than them. The image of the starving baby is a powerful picture that sends a sharp message, i feel its a really effective way to grab the readers attention and make them think. With it being drawn it makes the advert look more creative as its different. If i were to enhance this advert i would have made the text bolder to make it stand out.
http://www.vatsap.com/2007/03/17/dont-waste-food-campaign-3/
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